GoTo has rolled out more than 100 new enhancements to its flagship product, GoTo Connect. Designed with small and midsize businesses (SMBs) in mind, these updates aim to streamline communication workflows, harness the power of artificial intelligence, and centralise all customer interactions within a single, easy-to-manage platform.
“These latest GoTo Connect advancements are designed to set a new standard for how businesses handle customer communications,” said Damon Covey, General Manager of UCC at GoTo. “By unifying all communication channels into one intuitive, AI-powered platform, we’re empowering our customers to resolve issues faster, build stronger relationships, and provide a truly personalised experience no matter where they’re working. This means less time spent switching between apps and more time focused on what matters most: delivering an exceptional customer experience.”
With the latest upgrades, GoTo Connect now supports an expanded range of mobile tools, newly integrated communication channels like WhatsApp, and a reimagined unified inbox. This overhaul allows teams to handle all conversations—across email, messaging apps, and beyond without the need to constantly toggle between different systems. The result is a smoother, faster, and more productive communication experience, whether employees are in the office or working remotely.
Staying ahead of customer needs
Among the standout improvements is GoTo Connect’s AI toolkit, which enhances the customer experience through smarter automation and real-time insights. From round-the-clock call handling to intelligent call analysis that picks up on critical phrases and speaker trends, these tools help teams work more efficiently and stay ahead of customer needs.
In addition to smarter communication, GoTo Connect now makes it even easier for businesses to manage their systems. With intuitive administrative tools, companies can also add new services, manage SMS messages, update recorded greetings, and protect sensitive data—all without requiring technical know-how. The platform’s user-friendly design ensures that setting up and maintaining business communications is as simple as it is effective.
By integrating all essential communication functions into one centralised, AI-powered platform, GoTo Connect is redefining how SMBs interact with their customers and teams—delivering both speed and clarity at scale.