June 27, 2025
8×8 Targets Rising Digital Fraud with Fast-Deploy OTP Solution
As global cyberattacks spike by 44% year-over-year, the security conversation has shifted from the IT backroom to the frontline of customer experience. Nowhere is this more critical than in industries like healthcare and education, which have seen cyberattack rates skyrocket by 47% and 75%, respectively.
To combat this problem, 8×8 has unveiled 8×8 Verif8, an OTP-as-a-Service solution built to secure customer interactions in real time, without breaking budgets or slowing down development.
“Security is no longer a back-end concern – it’s a frontline experience,” said Igor Mostovoy, Product Director, CPaaS at 8×8, Inc. “With 8×8 Verif8, we’re giving businesses a faster, easier way to protect customers and reduce fraud – without heavy lift or added cost.”
More than just another password delivery tool, 8×8 Verif8 transforms authentication into a competitive advantage. Designed with today’s omnichannel consumer in mind, the solution also provides secure, real-time verification via SMS, voice, and Viber.
Built for the Budget-Conscious, Designed for Speed
Where many organisations face sluggish OTP delivery, high integration costs, or delayed go-lives, Verif8 flips the script. Businesses can get up and running the same day, thanks to plug-and-play features like pre-approved Sender IDs, pre-built templates in 43 languages, and an intuitive API for instant integration across channels and markets. No long dev cycles. No painful onboarding.
In addition to rapid deployment, Verif8 doesn’t compromise on sophistication. It routes messages through premium paths, includes voice fallback to ensure delivery, and provides real-time analytics to track performance, conversion, and suspicious behaviour. From fake signups to fraud attempts, Verif8 helps stop threats before they reach the customer.
Verif8 runs on 8×8’s robust CPaaS layer, which connects seamlessly to its larger Platform for Customer Experience. By unifying communications (SMS, voice, messaging, video) with real-time data, the platform helps businesses craft customer interactions that are not only responsive but secure by design.
As digital experiences become the main stage for customer trust, 8×8 Verif8 provides businesses with a way to step up confidently. Security, now embedded directly into the interaction, becomes a growth driver, not a blocker.