July 02, 2025
Need a Glow-Up? Sephora Will Send a Lyft
Sephora is changing the rules on fast shipping and endless online deals. In a first-of-its-kind partnership with Lyft Media, the beauty giant has launched “Delivered to Beauty,” an activation designed to drive beauty lovers directly to Sephora’s freestanding stores for an immersive, expert-led shopping experience.
Running from July 7–10, this unique initiative is more than just a ride—it’s an invitation to reconnect with beauty more personally. At a time when digital ads and quick-click offers dominate the consumer experience, Sephora is choosing a different route: transporting customers to their nearest store to meet with real experts, explore prestige products up close, and rediscover the joy of in-person beauty discovery.
“We know that people today highly value in-person experiences when they’re shopping for prestige beauty. They’re looking for human connection and an expert-guided shopping journey, unique to their needs and goals. They want to discover something new, stay up to date on the latest products and trends, and most importantly have fun with beauty,” said Zena Arnold, Chief Marketing Officer, Sephora U.S. “This exciting partnership with Lyft – and our campaign at-large – celebrates the magic of the Sephora shopping experience, unlike any other, and all that our shoppers have come to know, love, and expect from us.”
The campaign is part of Sephora’s broader “Get Beauty from People Who Get Beauty” initiative, which spotlights the power of personalised, knowledgeable guidance in an increasingly automated world.
Connecting People and Places
And it turns out that Sephora isn’t alone in this belief. According to Suzie Reider, EVP of Lyft Media and Business, “Roughly 80% of all retail purchases still happen offline. People love going into stores—browsing, sampling, and discovering. Our mission at Lyft is to connect people with the places and experiences they love. Sephora is one of those places, and this partnership just makes sense.”
Shoppers in New York City, Los Angeles, San Francisco, Chicago, and Seattle will have the chance to be “Delivered to Beauty” with a $20 Lyft credit to select Sephora locations. And for a fully branded journey, some Lyft vehicles will also feature eye-catching Sephora-themed wraps, turning the ride itself into a stylish prelude to the in-store glam experience.
Additionally, once they arrive, customers will be greeted with personalised skin scans, expert recommendations from Sephora Beauty Advisors, and hands-on product sampling. As an added treat, they’ll also receive $10 off any $50+ purchase, making the entire experience both beautiful and rewarding.
The activation was developed in collaboration with Digitas and Le Truc from Publicis Groupe, showcasing a creative blend of tech, beauty, and consumer insight.
With this move, Sephora reminds us that beauty is not just about convenience, but about connection. And sometimes, the best way to get there is with a little help from a Lyft.