July 17, 2025
What If You Could See Every Competitor’s Weakness? Now You Can, With Pulse Ai
Chatmeter has launched Pulse Ai: Competitive Intelligence, a tool that enables brands to tap into real-time local market insights at scale. This new platform offers multi-location businesses the ability to track and analyse how they stack up against competitors, not just nationally, but down to the city or even individual store level.
“Multi-location businesses have always struggled to understand how their brands perform at the local level against local competitors,” said Chatmeter CEO John Mazur. “And now, for the first time ever, brands can gain competitive intelligence in every local market for every location at scale, and make more strategic decisions that move the needle.”
Deep-Dive Capability
The tool doesn’t just provide a broad view of competitor performance, as it also allows businesses to zoom in on specific regions, states, cities, or even locations to identify competitive advantages and blind spots. It enables head-to-head competitor comparisons, giving marketers granular insights that were previously only possible through time-consuming and costly market research.
Powered by three advanced AI models and Chatmeter’s proprietary AI infrastructure, Pulse Ai is built to give multi-location brands a distinct edge. It enables them to:
- Capture market share by surfacing unmet needs and market gaps
- Boost customer loyalty by understanding exactly where competitors are winning and where they’re falling short
- React quickly with real-time insights pulled directly from competitor customer feedback
Perhaps one of the most compelling features of Pulse Ai is its ease of use. Marketers can ask questions in natural language, like “Why are customers choosing Brand X over us?”—and instantly receive clear, actionable answers. No technical expertise or lengthy research processes required. With these insights, businesses can also identify opportunities, neutralise threats, and refine their strategies with unprecedented speed and clarity.
Pulse Ai: Competitive Intelligence is the latest decision-making engine built for today’s fast-moving, hyper-competitive, multi-location brands.
