October 01, 2025
Contentsquare’s New AI Agent “Sense Analyst” Delivers Analytics on Autopilot
If you ever had the feeling the robots are taking over everything, this week’s rash of product releases will confirm your suspicions. The latest news sees Contentsquare’s Sense Analyst announced as the latest autonomous AI agent to boost CX analytics performance.
It is designed to transform how businesses understand and act on customer behaviour. It automatically maps sites, compares journeys, summarises findings, and recommends next best actions. Effectively taking on the heavy lifting of analysis by helping teams save hours of manual effort. For the overworked analytics members of a CX team, that should come as a delight.
“Imagine opening your laptop every morning to find a team of the best experts in the world has already reviewed your business data and left you a clear, prioritised list: what changed in the customer experience, what matters, and what you should do today to grow revenue,” said Jonathan Cherki, CEO and Founder of Contentsquare. “With Sense Analyst, that vision becomes reality.”
From Overload to Autonomous Insight in Seconds
Traditional analytics often drown teams in dashboards, reports, and data they don’t have time to interpret, and AI is an increasing part of Contentsquare’s offering. Sense removes this barrier by automating every major step of analysis:
- Site mapping: Automatically maps pages and customer journeys without manual tagging.
- Zone analysis: Automatically breaks pages down into elements — features, products, content — and delivers detailed insights without tagging.
- Comparisons at scale: Instantly compares pages, zones, steps, and user behaviors, segments applying expert-level best practices to find opportunities and identify root causes of issues.
- Replay & Error analysis: Analyses what happens in key sessions, flags errors, identifies optimizations and summarizes findings without hours of review.
- Parallel analysis: Runs multiple analyses simultaneously in seconds, combining results to deliver deeper insights — saving hours of work and eliminating the chaos of dozens of open browser tabs.
- Automated workflows: Save, repeat, and schedule recurring tasks —like daily performance reviews— delivered straight to your inbox. What once took several people days of expert analysis can now be done in seconds.
- From data to action: an AI agent that guides your next move
In use, Sense Analyst goes beyond automation to act as a true partner in decision-making:
- It provides specific, glanceable recommendations to improve UX and conversion.
- Integrates seamlessly with existing CSQ data to remove the biggest barrier to actionable insight: the time it takes to uncover and act on meaningful behavioral patterns.
- Unlocks Contentsquare insights right where you work — in ChatGPT, Claude, or Dust — with an upcoming Model Context Protocol (MCP)-powered integration.
Sense Can Analyse It For You, Wholesale
“The Sense AI feature cross-analyses multiple layers of data, from content to product to errors, to uncover patterns and root causes that would be nearly impossible to see manually,” added Cherki. “It doesn’t just make analytics faster, Sense makes them smarter and more actionable. By automating the repetitive and technical, we’re giving teams back the time and clarity they need to focus on strategy, creativity, and building experiences their customers love, seek and deserve.”
Sense Analyst will be going live for a first set of beta customers today. In addition to Sense, A/B test creation via key partner integrations is now seamless, so teams can move from insight to experiment creation in minutes, not hours. A Sense blog post highlights some insights and user feedback on the feature.
As analytics and other parts of the digital experience become AI-first, CXM wonders what will beleft for the humans in the marketing and web teams to pick over?
