October 02, 2025
AI Personas Guiding Food and Beverage Brands to Smarter Decisions, and Coffee
Every software vendor is touting their latest AI features and benefits, but at CXM we’re also starting to hear about the benefits from end user organisations, and hopefully among their customers.
Take Stravito, launching AI Personas, an agentic AI tool that transforms segmentation research into interactive consumer profiles.
The platform reimagines how food and beverage teams approach early-stage idea validation, cutting research and iteration from 2-4 weeks to just 2-4 hours of virtual feedback.
Teams can instantly chat with interactive consumer profiles to test messages, concepts, and packaging, receiving context-specific, actionable insights.
Coffee With Your AI Personas?
An early pilot with coffee seller Lavazza Group, is already seeing results, using the tool to de-risk early ideation by securing reliable consumer input before production begins.
“Stravito AI Personas stood out for providing reliable feedback, grounded in our own research. The tool de-risks early ideation, turning weeks of validation into hours of
fast, iterative exploration with a small, targeted squad. This boosts team efficiency, strengthens the innovation process, and helps integrate and humanize our entire
knowledge base.” Commented Simone Ballarini, Head of Business Intelligence and Consumer Insights at Lavazza Group. “
“We are committed to creating the best possible blend of consumer and market data, connecting insights from around the world to drive growth. Today, this has become much easier thanks to AI and a trusted partner like Stravito.”
Personas For Insights and Guidance
Stravito’s AI Personas connect to a brand’s proprietary knowledge. They instantly surface buried insights and delivering traceable, context-specific guidance. All helping make consumer-centric decisions faster, smarter, and less risky across marketing, innovation, and strategy.
AI Personas brings together a brand’s valuable knowledge and turns it into always-on, interactive, segment-specific consumer profiles.
Marketing and Insights teams get specific, relevant insights they need to test, refine, and co-create ideas in real time. These empower teams to:
- Bring personas to life: Build dynamic personas from your own research and segmentation.
- Test in real time: Chat about messages, creatives, or ideas, and refine them by region or market.
- Spark stronger ideas: Generate, improve, and iterate on concepts dynamically.
- Simulate virtual focus groups: Compare reactions across audiences to spot diverse perspectives.
- Share Seamlessly: Export conversations into presentations for quick alignment
Hopefully the personas will also have a sense of humour and encourage marketers to remember that aspect in their campaigns. Take Maxwell House’s new US campaign turning the drink into Maxwell Apartment in response to the country’s housing unaffordability crisis! We don’t think AI was in on that meeting.
