CXM’s October Catch-Up and November CX Events Roundup

CX calendar

After the summer lull, October roared back into life for the CX industry, with trade shows, industry get togethers and awards season kicking off.

November looks to be even busier as we get up to speed with what the collective CX, contact centre and fellow markets have planned for 2026 and beyond

CXM On the Run in October

CXM attended a number of major events, most notably Awards International’s Customer Experience Awards 2025 which kicked off at Wembley Stadium for a great night. It revealed the companies and individuals making the best use of CX within the UK fraternity. And, it is always great to see the smaller companies to whom their efforts can have such a greater impact walking off into the night with a Gold Award.

The month kicked off with Optimizely’s Opticon25 event at the Barbican showing how the company’s Opal’s agentic orchestration empowers marketers with AI-accelerated workflows for experimenting. Closing the show, Tom “Marketoonist” Fishburne pleaded for some much-needed humour within business customer efforts.

Then, south of the river, CXM took in the sights of Battersea while visiting the Customer Engagement Summit with a new report on human vs digital interactions, real-world CX experiences from companies like the AA and Zendesk.

Mid-month, monday.com took over a chunk of London’s Excel Arena for its Elevate event. CXM was there to talk to fresh CMO Harris Beber about his impact at the company, the rise of the llama and how they make AI relevant to users.

And we took flight to Medallia’s EXP KSA event in Saudi Arabia to see the power of orchestration in action, and how it can power Vision 2030 Through Data, Technology & Human Insight.

Heading into November’s Events Calendar

The major awards event for November is the International Customer Experience Awards (ICXAs) taking place next week in London.

The event puts global CX talent from companies and public/government agencies in competition. They are up for major prizes across citizen experience, customer-centric culture and digital CX plus many other categories.

Then, if you’re across the channel or over the pond, there are plenty of CX and contact centre events across the month for CX professionals to engage in:

Let us know if there are any more events we should be at, or if you want to promote into 2026