Author: Andy Cockburn

Five Tips to win Loyal Customers this Black Friday

Black Friday and Cyber Monday (BFCM) are now well established, and for retailers have become one of the most anticipated events in their calendar. The potential not only for a large spike in traffic, but also for customer engagement, is...

Revitalising Trust in Marketing

Consumer trust in social media platforms and advertising is at an all-time low. At the same time, influencer and celebrity endorsement are reportedly reaching saturation.  As a result, Trust Marketing, a concept which originated fourteen years ago at MIT, is...