Author: Andy Traba

Is your customer cheating on you? Preventing customer disloyalty in the digital age

In an increasingly digital world, customers are becoming more discerning. They expect top-of-the-line products, personalised offers and rewards, and to have their queries resolved immediately, whether online, via text message or over the phone (or even all three).  Attracting customers is becoming harder...

How brands can show love to Gen Z this Valentine’s Day and beyond

In recent years, Gen Z has become the driving force behind Valentine’s Day gift giving as the youngest working generation. Born between 1997 and 2012, this generation is one of the largest, most diverse demographics in the world, as well as the most tech-savvy. As Valentine’s Day approaches, young lovebirds will be on...