Author: Angelina Maksimovic

Deepfakes threaten call centre security, claims Reality Defender

The advent of AI has given rise to a tsunami of fake voice and video content, threatening contact centre operations’ security. Contact centre managers might think ‘deepfake’ content won’t happen to them, but it is a real and present danger....

Stop annoying your customers! The new rules of digital marketing

The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony...

From aisles to algorithms: the evolution of in-store retail

Modern retail is at a pivotal juncture, balancing technological innovation and human interaction. “Never mind how much retail tech you use, that’s all very nice, but one-on-one will never go away,” Silvia Coleman, VP of thought leadership at CXG, told...

Taking flight: navigating the complexities of modern airport customer experience

In the fast-paced world of air travel, customer experience can make all the difference between a stressful journey and a seamless adventure.“We take away the stress… we look after them from curb to wing,” Suzanne Tormey, operations manager at Dublin...

The future of leadership: mastering data, agility, and customer centricity

In an era of economic uncertainty, leaders who consistently drive sustainable growth exhibit two key qualities: boldness and tenacity. According to Nicolas Maechler, senior partner at McKinsey & Company, these leaders “push the envelope and stay the course,” even when...

Struggling with AI? Add the human touch, says SupportNinja

The rapid advancement of AI has ushered in an era of possibilities for businesses, particularly in the domain of customer experience. While the potential for AI to streamline processes, personalise interactions and enhance efficiency is undeniable, the critical question remains:...

AI in 2025: it’s time to get it right

As AI evolves, its impact on CX will be profound as it becomes an integral part of the customer experience.“Gen AI will fundamentally change the way we interact with technology and the world,” Joana de Quintanilha, VP principal analyst at...

The rise of podcasts among Gen Z and Millennials

Podcasts have surged in popularity among younger audiences, becoming a vital part of daily life for many gen-z and millennials. The medium’s flexibility, and ability to deliver ‘on-demand’ entertainment and information cater to the preferences of these tech-savvy generations.Whereas prior...

Sullivan & Stanley turn to employees to drive growth

Sullivan & Stanley (S&S) has redefined what it means to put employees first. Recognised with silver for Best Employee-Centric Approach at the UK Employee Experience Awards 2024, S&S has leveraged its employees to inspire growth and drive business success.At S&S,...

Chatbot challenges in the telco industry

As telco providers increasingly rely on digital tools to engage customers, chatbots have become a central feature of their online strategy. However, the limitations of chatbots often lead to customer frustration and lost opportunities.Research from 15gifts claims nearly a quarter...