Author: Angelina Maksimovic

Need a Glow-Up? Sephora Will Send a Lyft

Sephora is changing the rules on fast shipping and endless online deals. In a first-of-its-kind partnership with Lyft Media, the beauty giant has launched “Delivered to Beauty,” an activation designed to drive beauty lovers directly to Sephora’s freestanding stores for...

Can AI Make Sports More Exciting Without Ruining the Magic?

The future of sports fandom is here—and it’s powered by artificial intelligence. According to Capgemini research, fans are no longer just watching the game—they’re interacting with it in real time, fuelled by AI and generative AI technologies. Over half of...

Young Employees Want to Learn. Why Aren’t Employers Teaching Them?

Despite growing concerns over a widening skills gap, UK employers are largely falling short when it comes to supporting the very generation they believe holds the key to the future workforce. According to the latest Business Barometer from The Open...

Not My Problem? Why Avoiding Conflict Is Everyone’s Problem at Work

New research reveals that a widespread fear of confrontation prevents early resolution of workplace tensions, putting employee wellbeing and business outcomes at risk. A study by employment law specialists WorkNest, based on feedback from 700 employers and HR professionals, found...

Retail Therapy or Retail Values? Shoppers Are Choosing Sides   

More than one in three U.S. consumers (35%) say they expect to spend more on holiday gifts in 2025 compared to last year, even as nearly half (49%) admit they want to spend as little as possible. This conflicting mindset...

Cognizant and Salesforce Just Reimagined the AI Workforce

Cognizant has expanded its partnership with Salesforce by introducing a portfolio of AI-powered customer experience and operational transformation services, purpose-built for Salesforce’s Agentforce platform. This collaboration aims to help organisations transition rapidly to a workforce that integrates human expertise with...

Brand Who? 72% of Shoppers Can’t Spot the Difference Between Store Brands and Big Names

As many as 84% of consumers say store brands are just as good, or better, than national brands. But here’s the kicker: 72% of them couldn’t even tell which was which in a side-by-side test. That’s one of the standout insights...

Your Customers Want Personalisation. Why Don’t You?

Despite overwhelming evidence that personalisation drives stronger results, many businesses are still relying on outdated, blanket-style discounts. New research from Harvard Business Review, in collaboration with Talon.One, shows that only 56% of companies currently offer personalised promotions or discounts. That means...

Perception Is Profit: Forrester’s Total Experience Score Reveals All

New research from Forrester reveals that when companies align their brand promise with actual customer experience, they can unlock up to 3.5x more revenue growth. Yet, many brands are missing this opportunity. Forrester’s 2025 Global Total Experience Score Rankings show...

8×8 Targets Rising Digital Fraud with Fast-Deploy OTP Solution

As global cyberattacks spike by 44% year-over-year, the security conversation has shifted from the IT backroom to the frontline of customer experience. Nowhere is this more critical than in industries like healthcare and education, which have seen cyberattack rates skyrocket...