Author: Angelina Maksimovic

EXL Partners with Genesys to Power Smarter, More Predictive Contact Centres
EXL and Genesys have announced a strategic partnership aimed at revolutionising customer engagement by combining EXL’s deep expertise in data and AI with Genesys’ powerful cloud-based experience orchestration platform. The collaboration will help businesses tap into real-time insights and deliver...

ASAPP Levels Up Contact Center AI with New Accuracy and Trust Tools
ASAPP has unveiled major updates to its flagship product, GenerativeAgent—an AI voice and chat agent designed to handle complex, multi-step conversations. With this expansion, ASAPP offers tools that strike the right balance between automation at scale and the human oversight...

Want More Productive Employees? Fix Your Health Benefits First
Many UK employees aren’t taking advantage of workplace health benefits, with over a third (34%) saying they simply don’t use them. According to new research by Simplyhealth, more than half of those who do use their benefits face frustrating barriers,...

Digital Ad Overload? Southeast Asia Wants Smarter, More Relevant Campaigns
A new regional study from The Trade Desk reveals that 66% of Southeast Asian consumers are ignoring repetitive ads shown on the same channel, signalling a major problem with how brands are managing media strategies. The report argues that siloed,...

TTEC Boosts Financial Wellness for U.S. Employees with DailyPay Integration
TTEC Holdings has announced a new partnership with DailyPay to bring real-time wage access to TTEC’s U.S.-based employees, providing financial flexibility and support in an economy where every dollar counts. With the addition of DailyPay to its employee benefits suite, TTEC...

Robots in Aisle 4? Shoppers Aren’t Sold on Retail Tech Yet
A new consumer study from SPAR Group reveals a simple but powerful truth about in-store shopping: if products aren’t available, shoppers won’t stick around. According to the 2025 SPAR Consumer Survey, 74% of shoppers cite product availability as their top...

InMoment Sets New Standard for Customer Engagement With Generative AI for Reviews
InMoment, part of Press Ganey Forsta, has unveiled a new AI Auto Responding feature within its Reputation Management platform. This tool aims to help multi-location businesses streamline how they manage online customer reviews, saving time while improving personalisation and brand...

ChatGPT Surpasses Google in Key Areas as AI Adoption Soars Among U.S. Consumers
A new study by digital marketing expert Joe Youngblood reveals that artificial intelligence is now a core part of everyday life for most Americans, with three in four U.S. consumers having used an AI tool within the past six months. The...

Alvaria and CallMiner Just Made Contact Centres a Lot Smarter
Alvaria has entered into a strategic partnership with CallMiner to elevate customer experience and drive business impact through AI-powered insights and automation. This collaboration integrates Alvaria’s outbound engagement and compliance capabilities with CallMiner’s advanced analytics and conversation intelligence platform. The two...

This Week in CX: When AI Delivers, and Institutions Fall Behind
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve explored how AI is reshaping customer experience across sectors, from drive-thru automation and lagging loyalty programs to growing public sector frustrations and the rise of...