Author: Angelina Maksimovic

From Stadium to Screen: 8×8 Deepens Partnership with Southampton

8×8 has renewed its sponsorship agreement with Southampton Football Club, extending the partnership with both the Men’s and Women’s First Teams through the 2025/26 season. Since first teaming up, 8×8’s contact centre and communications technology have played a key role in...

Australia Prepares for World-First Social Media Ban for Under-16s, But Challenges Remain

Australia is set to implement what has been described as a world-first social media ban for users under 16, coming into effect this December. The law requires platforms such as Facebook, Instagram, Snapchat, and YouTube to take “reasonable steps” to...

Accenture Expands Salesforce and Gen AI Strength with NeuraFlash Acquisition

Accenture is set to acquire NeuraFlash, a Salesforce and generative AI consultancy recognised for building “agentic” solutions that streamline sales, service, and field operations. The move will enhance Accenture’s Salesforce Gen AI and managed services offerings, while expanding its reach...

Gen Z Wants More Praise at Work 

Three out of four U.S. managers believe Gen Z employees crave more recognition than their older colleagues,  and not just for big wins. A new ResumeTemplates.com survey of 1,050 managers found that 76% say Gen Z workers expect more praise, while...

This Week in CX: Rethinking Loyalty and AI in the Age of Gen Z

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we explored how loyalty programs are evolving for Gen Z, the rise of digital-first service technologies, and the surprising gaps in AI adoption within banking contact...

Shadow AI is Everywhere: Are Your Employees Flying Blind?

As many as 78% of employees are using AI tools not provided by their employer, according to WalkMe’s second annual AI in the Workplace Survey. More than half (51%) report receiving conflicting guidance on when or how to use AI,...

Loyalty Programs Are Making a Comeback With Gen Z

“Economic pressure is the spark, but emotional connection is the fuel,” Craig Crisler, CEO of SupportNinja told Customer Experience Magazine. Generation Z has long carried the reputation of being the least loyal consumer cohort. With infinite options at their fingertips...

ShiftMed and TELUS Digital Bring AI Innovation to Healthcare Staffing

ShiftMed has partnered with TELUS Digital to help healthcare systems strengthen margins and streamline workforce operations by combining ShiftMed’s AI-driven staffing platform with TELUS Digital’s deep expertise in customised integrations and scalable digital solutions. By uniting their strengths, the companies will...

Consumers Will Pay More for Brands They Trust, New CX Study Shows

According to a new Press Ganey Forsta survey, customer trust is the new currency of loyalty. Based on feedback from consumers in the US and UK, the report examines how brand trust, data use, and AI adoption are influencing customer...

Digital-First Service Technologies on Track to Surpass Traditional Channels

Digital-first customer service tools are rapidly becoming the cornerstone of customer support strategies, according to new research from Gartner. Within the next two years, technologies such as live chat, self-service portals, and knowledge management systems are expected to outpace traditional...