Author: Angelina Maksimovic

8×8 Bets on AI to Transform CX Into a Growth Engine

8×8 has announced a new wave of AI-powered capabilities across the 8×8 Platform for CX. Designed to help businesses respond instantly, personalise service at scale, and stay compliant without added complexity, these innovations span 8×8 Contact Centre, 8×8 Engage, 8×8...

Trust in Creators Hits All-Time High This Holiday Season

The holiday shopping season is being redefined, and it’s all thanks to creators. According to LTK’s 2025 Holiday Shopper Study, creators aren’t just influencing wish lists; they’re shaping when, how, and why people shop. This year marks a turning point,...

Workday Breach Joins Growing Wave of CRM Attacks

HR and finance software company Workday has confirmed a data breach after attackers gained access to a third-party customer relationship management (CRM) system. The company said the hackers obtained business contact details such as names, phone numbers, and email addresses. According...

When Will AI in Learning Live Up to the Hype?

Artificial intelligence might be dominating headlines in the learning-tech space, but according to new research from the Fosway Group, most of the bold promises are still more potential than practice. In fact, Fosway’s analysis shows that of all the shiny AI...

Anthropic’s Claude Can Now Walk Away from Abusive Conversations

Anthropic is experimenting with something few tech companies have dared to consider: giving its AI models the power to end conversations. The company has rolled out this capability in Claude Opus 4 and 4.1, but only for what it calls “rare,...

Sprout Social Launches TikTok, Bluesky & Creator Tools for the Social Intelligence Era

Sprout Social has unveiled a new suite of innovations and strategic partnerships designed to give brands a competitive edge in the era of Social Intelligence. As audiences flock to platforms like TikTok and Bluesky for discovery, recommendations, and real-time conversations,...

Epic Users Gain Faster and More Personalised Patient Interactions with Five9

Five9 has announced its latest integration with Epic, introducing Five9 Fusion for Epic. This new capability embeds advanced contact centre tools directly within Epic, allowing healthcare providers to deliver faster, more personalised patient experiences without adding complexity for their teams. Built...

Hyper Informed Customers Are Becoming Retail’s Biggest Challenge

Almost half (36%) of retailers say that keeping up with hyper-informed shoppers is one of the top threats to their business, and 45% admit that store associates spend too much time searching for answers to customer questions instead of engaging...

Calabrio Advances AI That Understands Empathy in Patient Care

Calabrio has announced a major expansion of its CareAI healthcare initiative, a project that harnesses generative AI (GenAI) to streamline patient care, reduce wait times, and address staffing gaps. This move will result in a faster, more compassionate healthcare experience...

This Week in CX: Trends, Trust, and Tech You Need to Know

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we explored how retail is fixing mobile customer service, Gen Z and Millennials’ big summer travel plans, the impact of trust on banking choices, and the...