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Author: Augie Ray

an illustration showing the measurement of a CX project
By  Augie Ray

October 11, 2022

Prove the ROI of your customer experience programmes in 3 steps

To secure and retain support and budget, CX leaders must effectively use their data to demonstrate the ROI of CX. This involves proving the link between improved customer satisfaction and wider business outcomes. Customer retention, purchase frequency, lifetime value and...

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