Author: Alexios Blanos

What does a true omnichannel store look like?

Self-checkouts. Mobile apps. In-store browsing touchscreens. Which of these digital capabilities is part of a retail omnichannel experience?The answer is all of them. However, as standalone offerings, these elements don’t result in a true omnichannel experience. As an increasing number...

Using retail advertising to develop a new revenue stream

The great majority of advertisers have started working with retailers over the past year to reach customers. Those who haven’t say they’ll start within the next year. The retail advertising industry is valued at $100 billion globally and it accounts for 18%...

The high street come back: how to transform the customer experience 

The most notable effect of the pandemic on consumer habits has been the great shift away from physical spaces into the digital realm. The impact was so severe that household names like Debenhams couldn’t survive the seismic change. Ecommerce accelerated...