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Author: Chris Federspiel

first-party customer data analysis for advertising
By  Chris Federspiel

January 23, 2023

How to create an effective first-party strategy in 2023

Today’s customers demand seamless, fluid brand interactions. Salesforce recently found that marketers’ number one priority is improving the use of tools and technologies to build relationships across the customer lifecycle.Marketers are increasingly adapting strategies and tactics to redefine customer interactions. 71% agree that...

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