Author: Chris Jay

Disability and The Cost of a CX Catastrophe

Ignoring disability awareness is a recipe for CX disaster. Chris Jay of Bascule Disability Training, explains how businesses can avoid PR fallout whilst improving customer service for all…Every so often, a headline surfaces revealing how an organisation has mishandled an...

Looking beyond the surface: Improving CX for people with hidden disabilities

If you suddenly became aware that the needs of one in four of your customers were not being met- how would you react? You’d probably prepare to make some drastic and immediate changes, right?Well, 24% of people in the UK...

Disability awareness is a key element of improved CX

If you were to discover that your business was ignoring the needs of a potential customer base worth £274 billion per year how would you react? Would you continue doing business without addressing the problem or even showing a slight...