Author: Daniel Bailey

The State of CX in Europe: What Businesses Need to Know to Deliver Excellent Experiences

In today’s hyper-competitive business environment, customer experience (CX) is no longer a ‘nice to have’ – it’s a critical differentiator across Europe. Consumers are clear about what they expect from the brands they engage with: fast, seamless, and personalised service...

Refunds vs Vouchers: Maintaining Customer Loyalty

The internet has been taken by a storm. Simply google the word ‘refund’, and your search page will fill your screen with hundreds of articles, reports and links to online forums and discussions about companies offering vouchers in place of...

Seven steps to achieving great customer service

Customer service. What a positive and optimistic-sounding phrase – who could take exception to that? But the reality is far less pleasing. Commonly associated with frustration, seemingly never-ending phone calls, sad and monotonous on-hold theme tunes and endless episodes of...