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Author: Dr. Anil Pillai

By  Dr. Anil Pillai

December 10, 2018

Pain in the Age of the Customer

A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.Humans hate effortThe experiment is an insight as to why we humans hate effort. What exactly happens in our...

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