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Author: Emanuela Recalcati

an image showing a group of people buying via mobile phone
By  Emanuela Recalcati

March 12, 2022

Data, discovery and innovation: shoppable media breathes new life into eCommerce

Since the content and commerce company, PopSugar acquired PICT to create photos that users could conduct purchases through, shoppable media has gained significant traction across digital publications, video, and social platforms. Yahoo’s In The Know publication saw its shoppable, video-centric...

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