Author: Geoff Spick

Five9 Launches Fusion for ServiceNow to Deliver AI-Powered Customer Service Experiences

Collaboration and integration is key for any vendor looking to fit into a fractured operational business software landscape. The latest example comes from Five9 Fusion tucking neatly under ServiceNow’s wing to provide real-time transcription and unified routing to eliminate fragmented...

Volkswagen UK, Medallia and Ipsos Collaborate to Redefine Customer Experience Measurement

The UK’s automotive market is a chaotic place to do business, with cyberattacks, brands flopping between EVs and traditional models, and SUVs lined up a tempting target for increased taxation. Yet, among the corporate and production threats, every car brand...

Why Custom Connect Built Myia: Innovation, Empowerment and the Future of Quality Assurance

The latest Gartner Magic Quadrants, a rash of seasonal CX vendor releases and updates, and the power of vibe coding (now a feature of OpenAI) culture all congregated in a recent office conversation about the power companies have when it...

Research Suggests Contact Centre Reshoring is the New Offshoring

The onshore/offshore push-pull debate has been rumbling on for many years, with the latest trends showing that reshoring is now in the ascendency as technology reduces costs. Outsourcer ArvatoConnect highlights data in a new report revealing a major reshoring shift...

Gartner’s Magic Quadrant for CCaaS Highlights Contact Centre Innovation

The usual suspects appear in the latest Gartner Magic Quadrant for the contact centre industry. It sees NiCE, Genesys, Amazon Web Services, Five9 and Talkdesk in the Leaders quadrant. Content Guru is the sole occupier in the Challengers box, with...

Orchestrators and AI Agents Dominate Genesys Xperience 2025 Event

The Genesys Xperience 2025 event is rolling through Nashville with a clutch of news for CX pros. Among the usual financial, product and partner deals, one announcement of major interest is the arrival of Genesys Orchestrators. The new programme aims...

China Bringing AI to Robotics Ahead of the Retail Robo-CX Era

Whether we like it or not, robots are flooding the workplace. Swiftly moving from the factory and hospitals, to retail environments and beyond. From a CX perspective and as consumers, we all need to prepare and consider how they will...

CMOs Still Make Decisions on Gut Feeling, But Synthetic Research Could Change That

Marketing professionals are used to operating on gut, even in a data-heavy world. As their organisation grows, following that instinct can remain natural as they become senior leaders. Changing the need to rely on the old gut, Qualtrics has been...

Merging the Physical Customer and Employee Experience, Like Poeticgem’s New HQ

The rise of AI puts businesses in a quandary. If your remaining people are doing the high value work, they had better be treated well. But that costs money! Will they want to stay if they are increasingly treated like...

Hubspot Adds New Customer Support and Experience Agents

Hubspot’s INBOUND event is rolling on right now in San Francisco, with the usual keynotes, back-slapping and new features. Among the key news for the CX world, a number of new AI assistants are being rolled out in Breeze to...