Author: Geoff Spick

Ali Din of Premier NX Talks the Digital Transformation Journey

Every business remains under pressure to initiate or complete a digital transformation, or to achieve success after previously failed attempts. The ballpark figure of 7/10 transformations failing means somewhere, someone in the business isn’t paying attention.  That transformation journey remains one...

USCXA Winner CVS Health Talks Neuroscience and the Power of Awards

It is both a pleasure and a delight to talk to our USCXA winners and the stories behind their achievements. As one of America’s largest health providers, CVS Health delivered an immense customer experience transformation leading to the Gold Award...

Qualtrics X4 London Highlights the Power of Synthetic Data

Under sunny skies at a restored part of London’s Tobacco Docks, 1,500 Qualtrics clients, customers, CXM and prospects recently lapped up the insights from experience management experts. Check out the short video to get a feel of the event that...

VCCP’s Watermelon Launches Canvas, A Voice of the Customer Platform

June sees many launch and promo events highlighting the power of new software for the CX world. One that grabs our attention at CXM is Watermelon. The CX consultancy has launched a Voice of the Customer (VoC) platform Canvas. It...

Liferay’s Customer Summit Shows the Power of Personalisation

Liferay’s digital experience platform powers a growing number of global businesses, and European customers flocked to WeWork at Waterloo in central London for the Liferay Customer Experience Summit 2025. The event flung together digital leaders, developers, and customer experience professionals...

Freshworks’ Freddy: Agentic AI Launched at Refresh, Mika Yamamoto Explains It All

Freshworks took over Arsenal’s Emirate’s Stadium in London last week for the Refresh Europe event, with partners, customers, prospects and CXM in attendance. The main focus of the event, aside from the value Freshworks provides through the ease-of-use in Freshdesk...

Interview: St Austell’s Brewery talks AI improving brand and reputation

As part of Reputation’s recent Transform 25 event, customers were on-hand to talk about the changing customer landscape and how platforms like Reputation can improve business outcomes. Representing the charming St. Austell Brewery, Amy Walters, head of pub marketing and...

Interview: The Rise of RCS and Conversational Commerce

In light of Google’s recent news that over 1 billion RCS messages are shared each day (averaged over the last month), now seems like a good time to find out more about RCS technology and how it impacts customer service...

Ipsos Presents a UK CX State of the Nation Update

Among a blistering day of CX round tables and networking events in London last week, host Ipsos took time to share its latest insights into the changing landscape of customer experience.  During a lively presentation (see image gallery).  Ipsos Director of B2B...

Lessons in Making and Improving Meaningful Business Relationships

As part of the Ipsos/UKCXA London meeting last week, Elev-8’s Lee Jones tackled the thorny issue of networking and relationships in a group or crowded event. Judging by the smattering of raised hands when he asked the collected CX audience...