Author: Geoff Spick

Reputation CX Interview with Chris Lee, Managing Director, Howards Motor Group
As part of Reputation’s recent Transform 25 event, select partners were on hand at the London gathering to talk about the changing customer landscape and how platforms like Reputation can improve business outcomes. CXM had the pleasure of talking to Chris...

JFK Airport Terminal 4 interview, exploring the future of passenger CX
The recent news about JFK airport’s Terminal 4 evolution got CXM all curious about the future of air travel and how the JFK customer experience is changing. Fortunately, Maddy Kossakowski, Designit’s executive experience design director, and Belinda Jain, vice president,...

Reputation’s AI-first evolution empowers brands with deeper reputational insights and reach
Businesses continue to struggle with reputation management, due to the fragmented nature of the social and review landscape. At its Transform 25 event this week in London, brand management company Reputation unveiled a major platform evolution to support brand leaders....

The changing face of the cruise liner customer experience
The cruise liner market is back in full swing after the impacts of COVID, uncertain weather and troublesome seas. Passenger numbers reached 31.7 million in 2023, but while the promenade, dining and entertainment decks might look the same, a change...

Pushing experience innovation with Valtech.
Almost every business will tell you they play a good CX game, with enhanced this, AI-powered that and elevated experiences flying into the ceiling. But the results inevitably tell a different story, especially around much-vaunted AI efforts. To dig into...

From identity to experience: How Luckybeard architects CX through brand
Between the customer experience and any business lies the brand. This mythical, much-discussed and often maligned key piece of marketing power can get lost in the mix of modern business. Startups might think their brand is ready-baked on day one....

Reskilling and upskilling are vital arts for HR and the modern workforce
With skills shortages rising and employee stress levels high in an uncertain employment landscape, reskilling has overtaken wellbeing as the number one HR concern for UK employers in 2025.That represents a major shift from last year’s priorities, as noted by...

Beyond the 4-day week, how Lumen SEO’s team works smarter
The recent news of Cardiff’s Lumen SEO moving from a 4-day week to an any-32-hours-you-like approach seems like an employee experience innovation worth talking about.With larger firms cracking the whip on RTO, smaller firms can maximise every advantage, boosting recruitment,...

Neurodiversity and the customer/employee experience
In the wake of DEI rollbacks and that crushing feeling the world is recessing at an alarming pace, seeing designers, brands and employers continue to improve the experience for neurodiverse people is a refreshing positive.In many cases, the challenge is...

State of mobile app accessibility, much more to do according to SOMAA report
With the European Accessibility Act about to kick in, more businesses need to review the accessibility of their apps. Highlighting a few good use cases and many more that could do better, The State of Mobile App Accessibility (SOMAA) report...