Author: Geoff Spick

Interview: International Customer Experience Awards’ CX Leader of the Year, Claire Bristowe

While we’re starting to look forward to next year’s awards, the after glow of the recent ceremonies is still bright. CXM sat down with Aegon UK’s Claire Bristowe who looked in complete shock when named as CX Leader of...

Customer Experience Fails of 2025; Hacks, IT Failures, Management and Human Error

For all the CX success stories, there have been plenty of failures across the year. Not all were headline-worthy, but these fails act as a salutary warning to businesses, typically those over-reliant on their software and AI services. We’ve already...

Exploring SE Asian Customer Experience B2B Maturity and Reaction to AI

Reports highlighting the evolution of CX are coming thick and fast from the business and consumer hot beds of Asia. Customer experience comes in many flavours around the world, and a new European Customer Experience Organisation (EXCO) report explores the...

Hospitality Growing AI Super Powers in 2026 for Better Customer Experiences

We’ve already taken a look at how AI will shape up many markets in 2026, with insights from around the business world. In the hospitality sector, the barrage of insights and pace of change merits its own article, with revolution...

2026 Predictions: The Year AI Turns Nasty and Makes Us Lazy?

2025 goes out with an increasingly nasty smell around AI. First, there’s the ongoing risk of a bubble and crash among the major providers. And, this week, memory manufacturer Micron announced the closure of its popular, if niche, consumer/performance provider...

US Provider My Country Mobile Aims to Shake up the Global CCaaS Market

My Country Mobile (MCM), a wholesale voice and AI-native cloud communications provider, is stepping up its game in the contact centre operations market. The company has announced a strategic pivot toward forming partnerships with global customer-facing players including, Mobile Network...

KPMG’s Customer Experience Excellence Report Highlights Global CX Trends

KPMG has just published its 2025-26 report on customer experience excellence. It naturally focuses on the rise of agentic AI across the traditional areas of CX principles, based on over 80,000 interviews across 2,600+ brands. The 46-page report, badged as “Redefining...

How the Winter Olympics is Bringing AI-Powered Customer Experiences to A New Audience 

The Winter Olympics is a sporting spectacle with a huge chain of customers. From the host nation, global broadcasters, competitors, technology sponsors and advertisers all the way down to us mortals watching at home. With two months to go until the...

Black (Bleak?) Friday Fails to Shine! The Sad Truth and A Few High Points

The term Black Friday has a long and depressing history. And recent highly-repetitive sales efforts, plus overloading the concept have helped eradicate consumers’ sense of value or seasonal cheer. While some brands have made positive changes, digging for good news...

Amazon AWS re:Invent Kicks Off With An Explosive AI CX Show

Amazon will dominate the news this week, with a full four-days of AI, CX and cloud stories out of the AWS re:Invent event. After some early healthcare agentic-powered news, the massive AWS event kicked off for a blizzard of news...