Author: Geoff Spick

Opticon25 Highlights Marketing Experimentation and Bandits

London’s Barbican Hall played host to Optimizely’s Opticon25 gathering this week, celebrating two years of Opal AI momentum and growing adoption of the company’s content marketing platform. The event saw partners, customers and prospects checking out the latest ecosystem updates,...

Gartner’s Magic Quadrant for Unified Communications as a Service Highlights AI and Collaboration

Hot on the heels of Gartner’s CCaaS Magic Quadrant, the unified communications edition is out for businesses considering revamping or building out their contact centre strategy. Unsurprisingly, leading the report’s insights are the twin boosters of collaboration and AI. Nestling...

Luton Airport’s Assisted Travel Lounge Adds to the Customer Experience

Airports are rarely top of people’s happy places, but for passengers with accessibility needs and assisted travel issues they are stressful in the extreme. While most airports are making strides to improve the customer experience, more is needed to support...

TikTok (US Version) Could Save Marketing Access to Gen Z

TikTok has been the golden child of social media for the last couple of years, doubling from around 750 million users in 2022 to 1.5 billion in 2024. As a marketer’s dream, especially with the decline of Twitter/X, everything seemed...

Collaborate in Style With Jabra and Huddly’s Unified Meeting Room Tech

Can a company really claim a strong employee experience when everyone is lurking in a corner of the all-hands Zoom meeting screen? For corporate meetings especially, presentation and clarity is everything. And there are plenty of fiddly high-end audio and...

Accenture Results Highlight AI and CX Value

Accenture published its latest results with a key figure showing that revenue from Gen AI-products has tripled, reaching $2.7 billion. The company’s overall performance for FY2025 was “robust”, reporting full-year revenue of $69.7 billion. The company continues to focus on...

Acquisition Stampede Sees CX and EX Companies Acquire AI or Features

The merger and acquisitions inbox at CXM exploded into life this week ahead of major earnings report season (led by Accenture’s massive AI earnings). It highlights the growing drive for businesses to acquire AI, or AI firms to add features...

Adobe Partners With Medallia To Integrate AI Agents with Sentiment Data

If our recent news isn’t heavy on new AI announcements, it is typically about a tie-up, as software vendors seek to add fresh smarts and better insights for users from AI knowledge providers. Adobe’s Experience Manager Platform was recently...

Freshworks’ AI Handbook Shows the Impact of AI Service on the Employee Experience

Freshworks’ new ebook, “The CIO’s handbook for maximizing ROI and business impact of AI” is a free download helping leadership understand the value of the AI when it comes to IT service and improving the employee experience. Offering to...

Liferay Talks IT and Ops Partnerships at Gartner’s Innovation Summit

Gartner events are coming along like buses at the moment, with the recent London apps and innovation summit packed with partners and showing where digital businesses are headed. At the event, Liferay’s Bernard McCloskey, Director of Technology Partnerships took to...