Author: Greg Wilson

AI is transforming businesses, but what happens to the CX jobs?

Artificial intelligence is changing the competitive landscape at an unprecedented rate. It’s easy to get the impression that if an organisation isn’t using AI, it is already falling behind. And that may well be true.A survey by Medallia claims that...

AWS takes contact centres to the cloud

AWS wants businesses to abandon their contact centre infrastructure and move it to the cloud. To win them over, it has rolled out Amazon Connect, a cloud-based contact centre product, which promises rapid setup, consumption-based pricing and AI-powered functionality. “Contact centres...

MAF’s Share Ambassadors take home gold at the GCXAs

Majid Al Futtaim’s (MAF) Share Ambassadors programme took gold in the Best Employee-Driven CX category at the 10th Gulf Customer Experience Awards (GXCA). It was the second gold of the day for the group, which also claimed top prize for...

HSBC UAE seizes top prize at GCXA 2025

HSBC UAE rounded out a successful day at the Gulf Customer Experience Awards (GCXA) by claiming the Overall Winner Award. The global bank also claimed golds for the Best Customer Centric Culture — over 1,000 employees, Best Complaint Handling...

HBX Group leverages AI to turbocharge customer experience

It was a nine-year journey to get HBX Group to its IPO in February of this year. The €725 million raised from the public offering is expected to go towards paying down debt and accelerating the next phase of growth...

Teknosa rolls out personalised, location-based offers to customers

Teknosa, a consumer electronics retailer in Turkiye, is sending out to its customers, based on their location. Launched in November, the service enables the retailer to send a personalised invite via its app or SMS to customers if they are...

Leaders must start planning for uncertain times

Since returning to office, US president Donald Trump has sewn chaos and uncertainty. Whether he is playing with the idea of a global trade war, or making outlandish offers to buy countries, his calculated attempts to wrong-foot everybody have created...

Mark Bishof charts a new course for Medallia

Medallia introduced seven AI products, officially unveiled its new look corporate ‘dream team’ and pledged to reinvigorate customer relations at its global conference last week. Mark Bishof, just three months into his role as CEO at the software vendor, used...

Bruce Temkin wants to create human-centric organisations

Making money and delivering growth are at the core of modern business leadership. Deliver these two things, and the rest will take care of itself. In the late ‘90s things started to slowly change. Organisations became more aware of the...

Organisations building CX on poor foundations warns consultant

Organisations are missing the human ingredient when planning their customer experience strategies. Too many CX plans are based on flawed customer personas, which are detached from ‘human’ reality. Current CX strategies are being built “on poor foundations”, David Wales, CX consultant...