Author: Greg Wilson

HBX Group leverages AI to turbocharge customer experience

It was a nine-year journey to get HBX Group to its IPO in February of this year. The €725 million raised from the public offering is expected to go towards paying down debt and accelerating the next phase of growth...

Teknosa rolls out personalised, location-based offers to customers

Teknosa, a consumer electronics retailer in Turkiye, is sending out to its customers, based on their location. Launched in November, the service enables the retailer to send a personalised invite via its app or SMS to customers if they are...

Leaders must start planning for uncertain times

Since returning to office, US president Donald Trump has sewn chaos and uncertainty. Whether he is playing with the idea of a global trade war, or making outlandish offers to buy countries, his calculated attempts to wrong-foot everybody have created...

Mark Bishof charts a new course for Medallia

Medallia introduced seven AI products, officially unveiled its new look corporate ‘dream team’ and pledged to reinvigorate customer relations at its global conference last week. Mark Bishof, just three months into his role as CEO at the software vendor, used...

Bruce Temkin wants to create human-centric organisations

Making money and delivering growth are at the core of modern business leadership. Deliver these two things, and the rest will take care of itself. In the late ‘90s things started to slowly change. Organisations became more aware of the...

Organisations building CX on poor foundations warns consultant

Organisations are missing the human ingredient when planning their customer experience strategies. Too many CX plans are based on flawed customer personas, which are detached from ‘human’ reality. Current CX strategies are being built “on poor foundations”, David Wales, CX consultant...

CX pros struggle in the modern job market (but help is at hand)

Rick M is based in Milwaukee, Wisconsin. He is a CCXP, has worked on the CXPA’s Book of Knowledge and he’s been searching for a full time CX role for five years.“I was looking at online job ads this morning....

6 reasons why awards programmes deliver ROI

Much like the A-list stars that rocked up to the 97th Academy Awards ceremony this year, we all crave a little recognition.Even if you claim modesty, or demur your moment in the spotlight, you will be over the moon if...

BambooHR training programme combats Gen Z’s phonophobia

Everybody likes to complain about Generation Z in the workforce. They’ve been maligned for everything from being glued to social media, possessing zero work ethic, and flip-flopping between insane ambition and complete apathy in the space of 30 minutes.But with...

Ford Otosan localises global CX playbook

Ford Otosan is a JV between the auto maker and local group Koç Holdings.Henry Ford once told customers for the Model T Ford, they could “have any colour, as long as it’s black.” The industry has come a long way...