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Author: James Matthews

By  James Matthews

April 11, 2025

AI won’t save your CX processes. It’s time for a more thoughtful approach to customer experience

There can be no mistake: artificial intelligence has taken the world by storm. We are currently witnessing the proliferation of a technology capable of transforming every industry. But transformational changes like this are a year’s long process. And too many...

workplace AI aiding the managers work tasks
By  James Matthews

May 22, 2023

Workplace AI is setting new standards for businesses 

The rapid evolution of AI technology has captured the public interest. Already, it is having a significant impact on the way we communicate with one another in our daily lives.  With further investment into chatbot technology from major players like Microsoft and Google, advancement in the space is inevitable. The integration of AI into businesses is...

By  James Matthews

January 15, 2021

Adapting to Thrive, Not Just Survive, Through Conversational Commerce

The Covid-19 pandemic accelerated adoption of digital solutions for thousands of businesses that suddenly found themselves cut off from their customer base. For many, the speed of bringing these new solutions on board became the difference between success and failure but,...

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