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Author: Leslie Pagel

new ways to collect customer feedback
By  Leslie Pagel

June 11, 2024

Evolving the ways leaders listen to customer feedback  

With a whopping 16 billion marketing dollars devoted to customer surveys, the thought of answering more questions exhausts customers. Take a minute to open your inbox right now. A guess? There is at least one survey request from a brand with...

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Practical approach to unlocking customer insights
By  Leslie Pagel

January 29, 2024

4 practical approaches to unlocking customer voice and uncovering deeper insights 

Daily human conversations, whether spoken, written or recorded, represent an invaluable source of organic data for businesses. These word exchanges have significant potential to provide contextual insights that influence elements of an organisation’s operations.Unstructured conversations provide meaningful context around customer...

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empathy in healthcare
By  Leslie Pagel

August 29, 2022

Employing empathy in healthcare to facilitate actionable change

Currently, CX professionals rely heavily on survey data to keep their finger on the pulse of their customers’ thoughts, feelings, and opinions. However, amidst the growing pressure, there’s been a demand for more context and clarity. This clarity comes from...

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Inform. Inspire. Include.
A free way to improve your business.

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