Author: Magith Noohukhan

Is it time for new customer engagement metrics?

Strong customer engagement strategies can have a direct impact on business goals tied to activation, monetisation, and retention, but only if brands define and measure the appropriate metrics. Without the right metrics, marketers will struggle to quantify the effectiveness of...

Five customer engagement tips for using first-party cookies purposefully

Take control of your first-party cookies to empower human-centric communication and create successful campaigns in a privacy-first world.We’ve all been told the death of the third-party cookies will suddenly catch us off guard, and there’s no denying that marketers face...