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Author: Maria Thorpe

Creating deep customer connections
By  Maria Thorpe

April 08, 2024

How brands can create deeper customer connections in a cookie-less world

The disappearance of third-party cookies will cause a reckoning for the marketing industry. Losing out on third-party data stands to leave brands in the dark about behavioural and demographic insights that currently help them create target audiences and segments.Businesses will no longer be able to...

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