Author: CXM Editorial

Smobi taps Vonage to transform e-commerce messaging with RCS

Smobi has partnered with Vonage to bring Rich Communication Services (RCS) to its clients via the Vonage Messages API. This collaboration allows e-commerce businesses using Smobi to offer verified, branded, and interactive messaging experiences that improve customer trust, boost engagement,...

Noura Mohammad Al Remeithi of MBRHE crowned GCXA CX leader of the year

The Mohammed Bin Rashid Housing Establishment (MBRHE) had a splendid day at the 2025 Gulf Customer Experience Awards (GCXA), with Noura Mohammad Al Remeithi, capturing the CX Leader of the Year award. The Awards International event celebrates the best of...

Revolut’s Karma tracks staff behaviour for points-based bonuses

British challenger bank Revolut recently gained its UK banking licence. That will help it make big waves in 2025 and beyond. An effort driven by the company announcing £1.1 billion in pre-tax profits from existing operations. So, it has a...

Big businesses are drowning in data and failing to turn it into AI success

Big businesses are throwing everything they’ve got at AI: budgets, teams, tech, and yet many are stuck spinning their wheels. New research from journey management platform TheyDo reveals that while enterprise leaders are more data-reliant than ever, the quality and...

What’s holding Americans back from financial confidence?

Nearly half of Americans (44%) think about their financial readiness daily, but that awareness doesn’t always translate into confidence—36% say they aren’t sure they could handle an unexpected bill. These insights come from TD Bank’s new financial report, which surveyed...

From telecom churn to test reform: personalisation, policy shifts, and precision in modern business 

Personalisation powers Verizon’s growth despite churnVerizon is leveraging personalisation and loyalty to fuel its growth, even as it faces short-term customer churn. CEO Hans Vestberg credits AI-driven tools like MyPlan and the Verizon Access loyalty program with creating more seamless...

Microsoft’s Research and Analyst AI agents to change office work

Many workers have used AI in either an informal capacity or as their day-to-day SaaS apps adopt it. They found AI agents as a valuable source of information and a way to collate in reports they can share directly in...

Americans trust AI more than sommeliers to pick their booze

There’s a new drink whisperer in town, and it runs on code.A new survey from DRINKS, the AI-driven e-commerce platform disrupting the $285 billion U.S. alcohol market, suggests Americans are more than ready to let artificial intelligence pour their next...

Price tags vs. planet: Shoppers reveal what really matters in the aisle

As Earth Day approaches, a fresh poll from the Marine Stewardship Council (MSC) offers a revealing look at how Americans are navigating the grocery store with one eye on their wallets and the other on the planet.The numbers tell a...

45% still waiting — banks are too slow for modern business

The latest OvationCXM report highlights some alarming trends that banks and credit unions can no longer ignore. As many as 41% of respondents say they experience significant challenges navigating fragmented systems, often needing to work with multiple people or departments...