Author: CXM Editorial

This week in CX: UK marketers are struggling with generative AI and customer connection

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at how marketers in eCommerce are missing that vital customer connection, and how they may be lacking behind now we have generative AI at hand....

What is digital fingerprinting and should I be worried about it?

Unless you’ve been burying your head in the sand or avoiding technology like the plague, you’re probably aware that every move you make online is being tracked by data collection companies. This normally involves setting cookies on your browser or...

How has social media enhanced the customer experience?

Social media has changed the way we interact not just with each other but with businesses too. Businesses that used to be reachable only via a phone call can now be contacted anytime, anywhere, with your smartphone. But just how...

This week in CX: the challenges of personalisation

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at personalisation in focus – with Twilio’s new research on how it could be AI-driven, and how retailers now see it as their greatest...

This week in CX: AI and ML continue to play a key role in business development

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at Sitecore’s new OpenAI integration, the latest data perspectives on in-store omnichannel strategies, and the data on supermarket grocery spending over Easter, provided by...

CXM Review 2023: Call for contributors from Asia and Africa

CXM Review was one of last year’s most significant contributions to the CX media space. In order to thank our contributors, readers, and partners, we must continue setting high standards for CX publishers. And to further say thank you, we...

Customer champion programmes: building the customer-oriented working culture

Customer champion programmes have been around for over a decade, yet they’re still not all that common. They’re imperative to maintaining customer centricity. With customer success champions, you can ensure that your customers and their best interests remain at the...

This week in CX: automation and ITSM trends for 2023

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at the latest research reports in IT Service Management trends, influencer marketing, and first-party data. There’s also new comment about Google’s plans to introduce...

The CX Telecoms, Media, and Tech Exchange 2023

Join senior customer experience leaders from organisations such as Sky, Orange, TikTok, Vodafone, Three, TalkTalk, Virgin Media, O2, BT, Huawei and DAZN as they meet to discuss how to foster brand loyalty, improve digital experiences and predict expectations and needs at the CX...

This week in CX: is customer service in supermarkets still up to scratch?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at the top 10 supermarkets in the UK and which ones are on top for their customer service efficiency. Also for supermarkets, they’re seeing...