Author: CXM Editorial

Keeping Customer Loyalty: The Ultimate Guide to Deals and Discounts
As a business, there will be times when you decide to offer discounts, deals, or coupons to increase revenue and customer loyalty. However, if not done correctly, you could cause significant damage to your brand, and even become unprofitable. Here, business management...

Marketers: Size Doesn’t Matter!
Marketers must abandon the false belief that less is always more when it comes to email subject lines, according to a study by Persado. In a study of more than 30,000 subject lines from Persado’s content database, there was no perceptible...

Major Airline Aquires SandSIV to Handle Customer Data
CX platform provider SandSIV, has added “one of the world’s largest airlines” to its customer base. The as-yet unnamed carrier joins other business-to-consumer brands in using SandSIV technology as a global hub for Voice of Customer (VoC) intelligence. Airlines have access to...

Hales’ Heroes & Villains
Awards International Chairman Don Hales returns for more biting observations on Customer Experience. In the Don’s sights this week are one of the UK’s top seats of learning, and an organisation that is losing trust with the public. To nominate who YOU...

Click & Collect Pushes Additional In-store Sales
Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, and there is a significant increase in in-store mobile device usage. The third annual JDA/Centiro Customer Pulse Report Europe 2017, conducted by YouGov, revealed that...

Branson On Board Hyperloop One
The Virgin Group founder, sir Richard Branson, announced recently that he will be investing in Musk’s Hyperloop One company. The announcement also indicated that the company will re-brand in the near future into Virgin Hyperloop One. With the two companies joining...

Bitcoin Hits Record High: Investors Are Thrilled
This morning Bitcoin reached its all-time high of $5,167.90. This is the highest Bitcoin has ever gone and the investors are going crazy over it. The last time Bitcoin reached its high was on 2 September when its price was $5,013.91. This...

Tea-riffic!: UK Workers Spend Over 100 Hours Per Year Making Cuppas
According to new research, British workers rack up over 100 hours per year making tea and other drinks. The optimum time for a ‘tea break’ is seven minutes, and according to Brits, you should have four tea breaks on average...

Ten Tech News Stories You Should Know
Here are the latest tech news stories from the UK and around the world. 1. A responsive ‘smart crossing’ prototype has been installed in London. LED technology monitors pedestrians, bicycles, and motorists, and adjusts its road markings in real time. 2. Cortana...