Author: CXM Editorial

How does your AI stack up? Glia’s new tool reveals the answer

Glia has introduced Cortex AI Benchmarks, a new analytics dashboard designed to give businesses clear, comparative insights into how their AI tools are performing. This tool provides Glia customers with concrete performance data for both customer-facing and agent-assisting AI—along with...

Survey reveals consumers no longer believe what they see online

Confidence in digital spaces is crumbling under the weight of deepfakes, and consumers are sounding the alarm.New research from identity verification firm Jumio reveals that 69% of global consumers now view AI-powered fraud as a greater threat than traditional identity...

SEO is dying and TikTok is selling: What retail marketers fear most in 2025

Forget everything you knew about the customer journey. According to new data from customer engagement platform SALESmanago, Europe’s retail marketers are bracing for a fundamental reset, where SEO dies, TikTok sells, and private messages rule the buying journey.In a 2025...

From text to touchpoint: how Infobip and Clerk Chat are transforming fan experiences

Infobip has partnered with conversational technology firm Clerk Chat to deliver a next-generation messaging experience for a professional football team based in Los Angeles. The collaboration merges Infobip’s Rich Communication Services (RCS) capabilities with Clerk Chat’s conversational AI technology to...

Almost 80% of Gen Z frontline workers say poor training impacts job performance

According to a new report by Axonify, 77% of Gen Z frontline workers in the U.S. have encountered job situations where insufficient training made it difficult to perform tasks effectively. The impact is personal and profound—62% reported feeling overwhelmed or...

Navigating the digital generation: Apple’s inclusivity, Gen Z’s career hopping, and social media backlash

Apple expands iOS accessibility features to support diverse needsAhead of Global Accessibility Awareness Day, Apple announced major accessibility upgrades for iOS, including live captions, personal voice replication, braille enhancements, and app store “nutrition labels” listing each app’s accessible features. A...

Global leaders double down on AI-driven innovation and customer experience

Concentrix has unveiled the results of a survey showing how enterprises are responding to a fast-evolving business landscape shaped by innovation and digital disruption.“Our investments in leading technology, deep expertise, and our fully integrated end-to-end capabilities uniquely position us to...

Regal.ai’s voice AI breaks the mould with ‘AI Dog Hotline’ and ‘Voice of AI’

Regal.ai is turning heads and ears with two bold, playful voice AI activations that are showing businesses and consumers just how far customisable, enterprise-ready voice AI has come. Their ‘AI Dog Hotline’ and ‘The Voice of AI’ campaigns have already...

Sinch and Authvia turn messaging into a checkout lane

What if paying a bill was as easy as replying “yes” to a text? That’s the future Sinch and Authvia are rolling out across North America with a new partnership that puts mobile payments directly into messaging threads.Announced today, the...

Gen Z wants less screen time and more real-life brand experiences

A new study from The Harris Poll and Quad throws a wrench into the digital-first mindset that’s dominated marketing for the last decade. While 81% of Gen Z say they wish it were easier to disconnect from their devices, they’re...