Author: Matt Trickett

Agentic AI Will Put an End to Soul-Crushing CX

“Your call is important to us”. Does this ring true anymore?? Unfortunately, for a growing number of customers, the answer is “no”. Before we dive into why that’s the case, let’s first acknowledge that there’s no doubt that technology has changed...

Replacing FOMO with strategic thinking: Tackling the rise of rapid innovation in CX

A year ago, the fear of missing out (FOMO) was prevalent in adopting tech solutions. This was specifically the case with AI, where game-changing capabilities and perceived large scale benefits were deemed a necessity to adopt if companies wanted to...

The feedback you didn’t know you needed: altering the customer experience

While organisations often chase bold insights to drive innovation and gain a competitive advantage, the most valuable insights frequently come from unexpected places. Small but significant details in unsolicited feedback — whether that’s the thickness of the gravy at KFC,...

Relying on online tools and AI assistants alone won’t retain your customers. What will?

With consumer confidence constantly in flux – falling from a record low in January to its highest level in almost a year in February – the experiences that brands deliver today become increasingly important in winning over customers and their share...