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Author: Mike Sands

Brave New World: Four Ways to Tackle Ad Blocking in the Age of Consumer Choice
By  Mike Sands

May 12, 2016

Brave New World: Four Ways to Tackle Ad Blocking in the Age of Consumer Choice

If 2015 was the year ad blocking got its foothold, 2016 is looking like the year everybody’s taking advantage of the technology. Barely a week goes by without a fresh news cycle about the challenges posed to the media and...

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