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Author: Mitesh Lakhani

consumer trust in brands
By  Mitesh Lakhani

June 13, 2023

Why brand bravery will win the war for consumer trust

Experts in trust in the digital age rightly note it’s still just as elusive as ever. According to Rachel Botsman, emotion remains a more important driver than fact. Consumers are taking huge leaps of faith when deciding to place their confidence...

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