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Author: Stephen Hewett

By  Stephen Hewett

February 12, 2021

To go from bad CX to good CX, it’s time for organisations to ‘Think different’

CX has seen a major shift away from product-centricity into customer-centricity, as befits the new, consumer-enabled digital world – especially true today.A poorly implemented CX initiative is often worse for both customer and business than having no CX initiative at...

By  Stephen Hewett

June 15, 2020

How to Be Prepared for Emerging Customer Needs in a Post COVID-19 World?

Take time now to prepare for change and get ahead of the curve by anticipating the evolving needs of your customers. A common understanding of customers’ needs and a consistent method for measuring those needs is critical for businesses to...

By  Stephen Hewett

June 08, 2020

What Are the Emerging Customer Needs Post COVID-19?

Research shows that today’s wants become tomorrow’s needs. Great organisations respond by thinking strategically about emerging needs. What your customers need from your business may be dramatically different from a few weeks ago. This applies to both B2B and B2C and...

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