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Author: Tamar Sasson

By  Tamar Sasson

June 22, 2020

How Beauty Brands Use Customer Reviews To Effectively Engage with Consumers Amid COVID-19

Personalised face serums, skin formulas, and anti-ageing vitamins are now available to the masses thanks to the availability of data and technology. Consumer preferences for beauty and skincare often dictate what products brands create and sell. According to Statista, by...

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