Author: Sarah Friswell

Using WhatsApp Business to boost customer engagement and loyalty

With over 100 billion messages sent every day by more than 2 billion users worldwide, WhatsApp is the frontrunner for retailer-consumer chat apps. With a widely-reported 40%+ conversion rate (around 12x that of email and SMS), tech-savvy brands are using it to get closer...

10 tips for building an effective omnichannel PoS strategy

Retailers have massively enhanced their online customer service capabilities over the past two years. Now we’re physically back in stores, the need is for a perfect blend of offline and online strategies. An omnichannel approach which uses a retail technology ecosystem to connect all channels...

New research: can clienteling  technologies improve business performance      

One of the fastest trending tech investments for retail brands is clienteling, a retail technique that empowers store associates with a customer and product data so they can handhold customers through browsing and buying to deliver personalised customer experiences. Accenture’s Pulse Check...