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AI and analytics drive transformation in European contact centres
European contact centres are increasingly turning to advanced customer experience tools, including AI-powered systems and real-time analytics, to enhance both customer satisfaction and employee retention, according to a new report by Information Services Group (ISG), a global technology research and...

RCS set to quadruple by 2029, driving billions in revenue
Research by Infobip predicts that Rich Communication Services (RCS) traffic will experience a fourfold increase over the next five years. According to data from tech analyst Omdia, RCS messaging, comprising both Application to Person (A2P) and Person to Person (P2P)...

15% of workers over 45 use AI, but it’s boosting job satisfaction by 50%
A recent Generation survey has revealed that while only 15% of workers over 45 regularly use AI tools, those who do report a significant boost in job satisfaction, productivity, and decision-making. The research highlights that more than half of these...

This week in CX: fair work agency here to protect the workers
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve been looking at the latest research in employment choices, the effect of online reviews and shopping preferences. We’re also discussing new updates from Wimbledon, Google,...

Political polarisation drives consumer boycotts
A recent survey by GWI, a global research firm, found that nearly a quarter (22%) of Americans have boycotted brands or products due to political stances in the past three months. Additionally, two in ten people have unfollowed brands or...

Top 5 Corporate Christmas Gift Trends for 2024
Ah, Christmas, that magical time of daily cheese boards, bottles of Buck’s Fizz and chocolate coins for breakfast. But in reality, it’s the time of year when everyone starts frantically Googling “best corporate Christmas gifts”.It’s the annual attempt to find...

Survey shows online reviews now more influential than family, friends, and traditional media
Consumers consider many factors when making purchases, but online reviews are becoming increasingly dominant, reveals a recent survey by Reputation, a reputation performance management company. Today, 54% of U.S. consumers trust reviews more than opinions from family, friends, company claims,...

Young women in Britain feel less supported than men
According to a new report by the Young Women’s Foundation (YWF), young women in Britain feel less supported in their careers than their male counterparts. The report shows that just 56% of women aged 18-30 feel optimistic about their careers,...

In-store shopping is back, with 61% of shoppers enjoying the experience
A new study by Ryder System revealed that in-store shopping is making a comeback, with consumer sentiment up 21%. While online shopping is still the number one choice, many shoppers are slowly turning to physical stores, showing a growing desire...