Archives

Debunking the four misconceptions of women in tech

There is no force more powerful than a woman determined to rise! However, common misconceptions that plague our nation’s STEM industries could mean that not enough women are given the necessary confidence, tools, and opportunities to begin a career in these subjects.Let’s take the UK tech industry, for example. A report discovered that only 17% of the IT...

The Great British Rebrand: how influencers have pivoted and why brands need to take note

There’s no denying that influencer marketing has become an established part of brands’ budgets. It’s anticipated that by 2025 the industry will reach a value of $22.2 billion. Brands have witnessed firsthand the effectiveness of influencer marketing in engaging audiences and...

Reality Bites: data, vulnerability, and the opportunity for growth

The face of vulnerability is changing. Nearly every household is battling the cost of energy, fuel, foods and other products – all set against the backdrop of rising inflation and stagnant wages. This means we need to better understand and interpret data to...

The Communication & Technology Expo 2023: connecting industries from all corners of the Excel

On 22nd March 2023, I headed down to the Excel in London to visit the second day of the Communication & Technology Expo. The event was powered by the Business Revival Series, and had a plethora of industries, companies and stories...

This week in CX: what can AI solutions actually do for customer service?; plus Zebra Technologies & Tesco

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at new AI implementations by Google and Freshworks, and what they mean for the customer moving forward. There’s also new research into the consumer...

Customer journey matrix frameworks – the best method for planning a successful CX

Customer journeys, no matter how closely we try to track them and orchestrate them, are different and unique in every case. One of the best ways to understand this closer is with a customer journey matrix framework. The frameworks support digital journey...

Boost your “Digital” CX by bridging the gap between AI and EQ

The modern era of technology and computerisation has made us neglect the human intellect and emotions. AI is evolving – and seemingly unchecked. Its supporters highlight promising advancements in customer service, data processing, and decision-making.On the other hand, detractors are...

Reinventing retail experiences with Conversational AI

Retailers face significant challenges today as they strive to remain competitive. They are grappling with macroeconomic forces such as inflation, labour shortages, rising wages, and the cost-of-living crisis. These pressures are compounded by the decline in brick-and-mortar operations and the...

This week in CX: are the current employee benefits and financial aids enough? plus Talkdesk & Twilio

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at thoughts on the spring budget for retail and hospitality, as well as new questions into whether employee benefits include all the financial help...

Top ten CXM interviews with women in leadership

At Customer Experience Magazine, we put gender equality at the centre of our content strategy. More than 80% of our contributors are women, powerful CX leaders, consultants, solution designers, and innovators. We advocate for hearing female voices – so much so...