Archives

Workplace Robots Aren’t the Problem, Poor Leadership Is
As artificial intelligence becomes more embedded in customer experience roles, a surprising challenge is the emotional impact on employees. According to new research from ArvatoConnect, many contact centre workers in the UK feel uneasy, not because AI is taking over...

Genesys Brings Intelligent Autonomy to Customer Experience
As businesses look to unlock new frontiers in customer engagement, Genesys has unveiled Genesys Cloud AI Studio and its first feature, AI Guides, a combination built to transform how brands deliver intelligent, personalised service at scale. With 80% of business leaders...

Only 10 Brands Got CX Right in 2025. Is Yours One of Them?
Customer experience continues its global slide, and the numbers are impossible to ignore. According to Forrester’s 2025 Customer Experience Index (CX Index), just 10 brands worldwide—less than 5%—earned “elite” status this year, maintaining top-tier rankings in how customers perceive their...

Text Me, Don’t Email Me: The Retail CX Wake-Up Call
New research from UJET reveals a major shift in what truly influences consumer buying decisions. Hint: it’s neither AI nor a fast reply. It’s not even empathy from human agents. Today, nearly half of consumers (46%) say a mobile-friendly customer...

EagleAI’s Cédric Chéreau Talks Helping Tesco Personalise and Boost Transactions
UK supermarket Tesco has 22 million Clubcard customers and 18 million Tesco app users, but how to create individual offers based on the massive amount of data? CXM recently sat down with Eagle Eye’s EagleAI division head, Cédric Chéreau to...

Hotel Staff and Travel Agents Just Got AI Teammates, Meet Talkdesk Experience Clouds
Talkdesk is stepping up to meet the chaos and complexity of modern travel and hospitality by launching two industry-specific solutions: Talkdesk Travel Experience Cloud and Talkdesk Hospitality Experience Cloud. These new platforms are designed to tackle some of the most...

Online Shoppers are Getting Smarter, And More Sceptical
According to new research from Akeneo, today’s shoppers are savvier and more selective than ever, especially during high-profile online shopping events like Amazon Prime Day. The survey shows that 90% of consumers say that product reviews directly impact their purchase...

VCCP’s Watermelon Launches Canvas, A Voice of the Customer Platform
June sees many launch and promo events highlighting the power of new software for the CX world. One that grabs our attention at CXM is Watermelon. The CX consultancy has launched a Voice of the Customer (VoC) platform Canvas. It...

AI Agents Are Growing Fast, And Salesforce’s Agentforce 3 Keeps Them in Check
Salesforce has introduced Agentforce 3, an upgrade to its digital labour platform, aimed at helping enterprises deploy, manage, and scale AI agents with unprecedented control and visibility. With over 8,000 customers adopting the platform and AI agent usage increasing by...

From Free Returns to Fraught Refunds – Finding CX Balance in Post COVID Return Policies
When the pandemic forced British high-street stores to shutter globally, it led to an unprecedented surge in online retail. In the UK, for instance online retail penetration surged from 20% to over 35% during 2020–2021 alone, according to the ONS....