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Drift’s new report: how personalized conversations can convert to leads

Drift has released their new report, which analysed 41 million conversations looking at how conversations can convert to leads which will bring about more conversions, pipelines and happier customers. This is a short overview of the report: “The Science and...

Data, discovery and innovation: shoppable media breathes new life into eCommerce

Since the content and commerce company, PopSugar acquired PICT to create photos that users could conduct purchases through, shoppable media has gained significant traction across digital publications, video, and social platforms. Yahoo’s In The Know publication saw its shoppable, video-centric...

Latest Gulf Sustainability Awards 2022 launched at the Netherlands Pavilion in Dubai 

Organized by Awards International, a pioneer in conducting awards in the Middle East region, launched their latest edition of Gulf Sustainability Awards 2022 to be held at the Netherlands Pavilion in Dubai. ‘Together, we want to communicate how to find sustainable...

Women in CX: what does it take to build an empowering startup community?

Clare, you have launched the world’s first global online membership community for Women in CX (WiCX community) on International Women’s Day, March 8th, 2021. Soon after, your LinkedIn page reached over 4.5k followers and in one year, your community membership...

EX trends in 2022: will EX replace CX as a top priority?  

With reports of almost 1 in 4 UK workers expected to quit their job and change employers in the next few months, in what has been dubbed ‘the Great Resignation’. Business leaders are now prioritizing employee experience (EX) as workers...

The rise and fall of employee loyalty: insights from 200,000 eNPS scores 

The impact of the Covid-19 pandemic has been monumental. Where work is concerned, businesses across the world have experienced seismic shifts in how they operate, and the same can be said for employee loyalty. With discussions of a global resignation...

New research by Gartner says that 75% of companies will “break up” with poor-fit customers   

CXM is intrigued by the idea of companies “breaking up” with their poor-fit customers, instead of the other way around. Therefore, when this report came across our digital desks, we knew we had to share it. Gartner, Inc reveals that by...

Diversity initiatives to increase business performance

In response to the grassroots movements of #BLM, #MeToo and by the exposure of pronounced and increasing equity gaps during the COVID-19 pandemic, organizations are allocating ever-increasing budgets to diversity-related initiatives.Already in 2002, MIT Sloan School of Management found that...

Standing out in CX as a woman: a conversation with Gemma Colby

I had the opportunity to first meet Gemma Colby during the webinar hosted by Awards International in December 2021. Together with three other CX leaders, Dejan Markovic, Gabriela Ciupitu, and Laura Tengerdi, Gemma talked about her success as the Head...

Explainable artificial intelligence (XAI): emerging AI trend to watch in 2022

It’s tragically easy to think of news stories about AI (artificial intelligence) gone awry. Even a cursory Google search yields horrifying examples like the disastrous attempt at using an algorithmic substitute for A-level exams in the UK or Amazon Rekognition’s...