Archives

Real retention: Why brands need to rethink their loyalty programmes

With people suffering from loyalty programme fatigue, the benefits and perks offered by brands need to show better value for their customers argues Zac Eller, GM, Global Partnerships, ExpressVPN.Across industries, there’s a tried and tested method businesses use to keep...

In the engagement era, product wins over brand

New research from SAP Emarsys reveals that 25% of consumer product brands have cracked the code and entered an ‘Engagement Era,’ focusing on product, while others struggle to connect. The 2025 survey of over 2,000 consumers shows that over half...

Hospitality with soul: an interview with Ilunion Hotels’ Inmaculada Martinez Ruiz

Many hospitality companies talk a good customer experience, but seem surprised when you ask them for examples of actual customer happiness. That’s not how Ilunion works, providing a true focus on the customer experience. From its work in understanding the...

Maximus enhances government services with AI-powered customer experience   

Maximus has integrated Salesforce’s Agentforce into its Total Experience Management (TXM) platform to revolutionise public sector customer service. TXM, launched in 2024, is a cloud-based suite that aims to enhance agency missions and streamline government service delivery through advanced AI...

From stage to office: AI for theatre translation, flexible work for dog owners, and business optimisation

AI-powered live translation expands access to off-broadway theatre New York’s off-Broadway play Perfect Crime now offers live AI-powered translations, making performances accessible to non-English speakers. Audience members scan a QR code to select from 60 languages, listening via headphones while following...

The art of listening to what’s not said: How I learned to detect customer frustration without a complaint

Have you left a restaurant mildly annoyed but still told the waiter it was “fine” before vowing never to return? That’s the quiet churn many businesses face daily, a trend that’s costing them more than they realise.I’ve worked in fast-paced...

Dealing with the growing threat of shadow AI in your business

Employees are using shadow AI to explore the benefits of the ongoing AI hype machine, seeing what’s possible and solving issues. However, those efforts could endanger the validity of business data, impact decision making and create a myriad of legal...

Airbyte’s new features make data movement a breeze for AI

Airbyte has launched its latest updates aimed at simplifying data movement for artificial intelligence (AI) and analytics. At its recent move(data) conference, the open-source platform unveiled features that help organisations manage their data pipelines more efficiently, allowing them to focus...

Fujitsu brings FICO’s advanced analytics to Japan, expanding digital finance 

Fujitsu Limited has joined forces with FICO to introduce FICO’s solutions to the Japanese financial market, with ambitions to expand further into other regions. Starting in July 2025, Fujitsu will integrate FICO Platform’s Omni-Channel Engagement Capabilities into Japan’s financial institutions...

The changing scene for brick-and-mortar stores: Why modernisation is key for brands

The role of brick-and-mortar stores has rapidly evolved over the past few years. Despite the speed and convenience of online retail, people still crave the in-store experience. Visiting physical stores allows customers to ask questions, seek support and browse products.However,...