Archives

Social media influencers’ marketing power is declining: what are brands’ next steps?

In 2019, Merriam Webster finally accepted the term ‘influencer’ into its dictionary. But influencer culture had changed the way brands connect with consumers long before that. Major social media stars have long since graduated from the beauty and mum bloggers...

5 business books that will shift your perspective on leadership

Over the past months, we have been discovering books that might bring us some fresh ideas on becoming an even more connected, efficient, and aligned team. Out of the many publications we dwelled on, this has been whittled down to...

Boutique Bliss: Dolce&Gabbana advancing immersive experiences

Marketing tools and brand awareness are rapidly advancing to accommodate the progression of our tech-world. We are now constantly in the search for innovative, energetic new campaigns to impress customers and other competitive businesses alike.Experiential marketing to show off your...

Path to Purchase: Is your content delivering the best customer experience?

The need statesContent is about fulfilling needs. I don’t just mean need fulfilment in the form of a purchase. Along the decision journey towards purchase, the customer will experience a variety of need states that lead them from touchpoint to...

Join a conversation on winning CX strategies with Reputation, Greene King, and Ipsos

The CXM team are glad to announce that we will be hosting an innovative, exciting new webinar in partnership with Greene King, Ipsos and Reputation. This dynamic virtual event will explore the importance of Online Reputation Management and Customer Experience...

Winners announced for Turkey CXA’22: setting the example for all

The second edition of the Turkey Customer Experience Awards, organised by Awards International, announced the winners for this year’s programme. It was a successful year for leading companies in Turkey, with the best of the best being shortlisted for the finals....

Fashion in the metaverse: who are their customers?

The concept of the metaverse is still nascent. However, it harbours immense potential for the fashion industry in this digital revolution. Moreover, the freedom and flexibility of WEB3 allows fashion vendors of any size to break into the virtual world...

Hear me out: top five CX podcasts of 2022 (part 2)

The passion for doing right for users, employees, and the planet motivates CX leaders to constantly expand their interests and apply proven methodologies for solving wicked problems. Our insights and readership show us that the CX community is eager to...

Top ways to ensure a fully accessible digital experience

An astounding 97% of websites don’t offer a fully accessible digital experience to their users. This is despite the fact that millions in the UK self-identify as having a disability or an impairment that impacts their ability to use technology....

Gig customer experience: top 10 takeaways from the 2022 report

McKinsey recently called gig customer experience (GigCX) an “on-demand revolution in customer-experience operations.” This was a breakthrough moment for the GigCX world, and relayed how it continues to make steady inroads into the mainstream of CX operations. This was certainly apparent...