Archives

Why implementing a Customer Engagement Platform is crucial

Omdia’s 2022 report reviews how the Customer Engagement Platform (CEP) market is growing. Additionally, it assesses the tremendous value in implementing CEP solutions, and what this can provide for organisations.  Twilio has been ranked as a “Customer Engagement Platform” leader. They...

This week in CX: Medallia, Qualtrics, and Sabio

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at the call centre industry, the metaverse, and the next e-commerce rush.   Key news According to new analysis from the Qualtrics XM Institute, companies with the best...

What does the new subscription report reveal about customer churn?

Piano, a leading digital experience platform, released its 2022 Subscription Performance Benchmark Report. The study analyses customer behaviour in publisher subscription environments. This report looks at current behaviour throughout the customer journey: overcoming registration obstacles; turning registered users into subscribers; engaging...

Supplier Experience Management in the post-Covid world

Supply chain management is amongst the top 5 business priorities in 2022. Trade tensions, COVID-19 lockdowns, and the closure of the Suez channel have caused unprecedented disruptions. Organisations have been forced to prioritise supply chain management to the top of...

The Great Recalibration: the workplace burnout crisis

The UK currently has 1.3 million job vacancies, and 60% of current workers are job hunting. Many are looking to offset the cost-of-living crisis with a pay rise. Even if this means changing jobs.  A recent McKinsey report looked at why...

Two-thirds of UK brands are underutilising their marketing data

Nearly two-thirds of UK brands are underutilising their data. Its effectiveness is limited by focussing on general analysis activations, rather than more sophisticated techniques. While the majority are activating their data, just a few marketers (5%) are not applying their...

The cost of ignoring ESG

A recent global survey of 1,250 managers and senior executives looked at environmental, social and governance (ESG) practices in companies across the U.S. and Europe. Unsurprisingly, this found ESG to be a growing concern for companies.   Within the UK, most surveyed...

Amazon Prime Day: the issue of ‘Choice Overload’

Millions of shoppers* could abandon their carts this Amazon Prime Day. 10% of UK consumers are set to desert purchases when offered an overwhelming level of choice. That’s according to a new study conducted by customer engagement platform, Emarsys. Overwhelming Prime...

How to improve the CX at your vacation rentals

Within the past few years, many landlords have begun transitioning some of their higher end properties from leased annual rentals to vacation rentals – it is simply more profitable to do so. Even if the properties aren’t occupied every month...

Cisco AppDynamics latest report: the journey to observability

The pandemic has accelerated the digitisation of customer interactions by several years. As people spend more time online, they are aware of the quality of digital experiences (DX) brands can offer. Consumers have come to understand what an online experience...