Archives

How to create a sustainable website

With an increased focus on the climate and our planet’s future, sustainability is a concern across all areas of our lives. And that applies to websites now too. Chris Baker, Director of a leading London web design agency, explains, “We recently...

What’s the real impact of blockchain on CX?

What is the impact of blockchain on CX? How can blockchains and CX work together to make a better experience for the customers? This article will explain what cryptocurrency, blockchains, NFTs are, and how they can impact the CX industry....

The role of advertising and keeping kids safe on YouTube

The draft of the Government’s Online Safety Bill already receiving criticism for not being robust enough to keep children safe from illegal or harmful content. Coupled with the huge increase in internet and social media use among children, it is...

How to look after your vulnerable customers fairly?

Last year the Financial Conduct Authority (FCA) put vulnerable customers at the forefront of their planning, offering advice and guidance on how financial services companies can communicate with vulnerable people. The FCA defines a vulnerable customer as “someone, who due...

The future of the restaurant industry: embracing technology

Restaurants provide us with more than just food. They are the setting of our most important moments – first dates, family reunions, anniversaries and more – allowing us to break bread and share a glass of something good with the...

How retailers can take on the pandemic through mobile apps in 2022

Despite the unpredictability of 2021, forecasts predicted that UK consumers would spend £10bn more on online purchases than the year before. Moreover, a recent survey by Attest, which explores the behaviours of 1,000 working-age UK consumers, suggests buyers will continue...

What will corporate happiness look like in a hybrid work environment?

My friend Christina, who works in IT, called me last month thrilled about her new role: “I’m a Chief Happiness Officer”, she said. “Is that even a role, “I thought, but I promptly replied, “Congratulations, well done!”. I was confused....

Take part in CX Summit 2022

CX Summit returns on January 27, to navigate us further in the world of Customer Experience. Don’t miss your chance to learn from the leading voices in the CX industry. Apply today!  What can you expect from the event?  Live from 10 countries, with more than 30 global...

Forrester’s guide: journey maps to kickstart CX transformation 

Forrester has recently released a guide entitled: “Journey Maps and CX Transformation”, which goes through how to use existing journey maps as methods to create investments, interest in CX, and boost performances. The guide will cover such topics as:  How journey...

Gartner’s research: only 14% of organizations achieved a 360-degree view of their customer

Only 14% of organizations have achieved a 360-degree view of the customer, according to Gartner’s latest research. However, 82% of respondents said they still aspire to attain this goal in a Gartner survey of 402 marketing, IT and other enterprise...