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Conversational user interface will transform CX and the way humans bring decisions 

In August 2023, Gartner announced three technologies that will transform customer service and support. From these, conversational user interface (CUI) captured our attention because it evoked memories of media from the last few years.  The epic film ‘Her,’ and a few soon-to-be-realistic...

This year’s Black Friday goal should be all about customer retention 

Since Europe adopted the American-born Black Friday phenomenon, the annual event has become a key element of the retail calendar across the continent. According to PwC France, last year’s festivities across parts of Europe were overshadowed by the cost of living...

This week in CX: are we prepared for DX, AI, and data in 2024?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at budgetting over the festive season, and two insightful  2024 trends reports from Quantum Metric and Qualtrics. There’s also a new report on data distrust. Key...

This week in CX: our future with AI

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at new research into the power of conversational AI in retail, UK shopper tolerance levels, and a look ahead on top market trends for...

Empowering people of colour: strategies for building a more inclusive CX industry

The CX industry is constantly growing with more and more companies paying attention to the concept. In fact, a recent study showed that around 49% of business leaders say that CX is their top priority over product and price.  However, like many other...

Collision of data, composability and AI in marketing: three forces shaping the MarTech space

In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities.  A recent report...

This week in CX: the golden season is here; who is shopping where?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, as the golden season commences, we have new research about how consumers are shopping and spending their money on Black Friday, and how confident they are...

CXM Review is back and challenges our perception of trust 

In October 2022, we at Customer Experience Magazine released our first huge project – a printed and digital magazine focusing on reviewing the past year in CX. And It was a year of uncertainty as we redefined our businesses in the post-covid...

Three recent findings on how AI is impacting CX

In 2023, the world returned to ‘normalcy’, with people spending more time offices and at in-person events, having face-to-face interactions, and traveling more. At the same time, many organisations faced macroeconomic pressures to do more with less, while maintaining sky-high...

Ready, steady, shop: The future of livestream shopping

A market estimated by Coresight Research to be worth $512 billion with brands such as TikTok, Poshmark and eBay testing out the craze, livestream shopping is ready for its European moment. Mixing the best of both worlds, the comfort of online shopping and the interaction of hitting the high...