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Essential tips for effective data-driven marketing

Data-driven marketing has quickly become the hallmark of success for high-growth companies across the globe. The process of collecting, and interpreting large quantities of information, offers organisations an in-depth insight into the performance of sales and advertising activities. Moreover, this...

Building a culture of innovation: an insightful conversation with Neetan Chopra (Part II)

Last week, I shared the first part of a discussion with the man behind the Dubai Holding One App: Neetan Chopra – the Chief Technology Officer of Dubai Holding. The main topic of our conversation was the innovative aspect of...

Is the fashion industry true to its sustainability promises?

The fashion and retail industries have been put through somewhat of an awakening in the last few weeks. It began with the release of the latest IPCC report which declared the climate emergency a ‘code red situation for humanity’. This was followed...

Digital customer journey: a comprehensive guide

Over the past two years, the digital customer journey became the backbone of a successful business. Most companies quickly understood the need to embrace digital channels of communication with customers to stay relevant and competitive.At CXM, we have unique access...

Tips for Improving CX at Your Place of Business

If there is one constant in commerce, it’s that no business would survive long without customers. This is why so much emphasis is placed on improving the customer experience and is especially important to businesses seeking major growth and/or customer...

Sanas launches world’s first real-time accent translation technology

‘Knowledge of languages is the doorway to wisdom’Roger BaconIt was long argued that language is not just a medium of communication but the structure throughout we come to be. CXM believes language has an important role to play in CX,...

Customer Experience recruitment: a comprehensive guide

Are you ready to go out there, look for talents, and start the Customer Experience recruitment process? Although hiring new CX professionals can seem easy, things are not always straightforward. There are a lot of things to balance and explore...

Learning from the global economic crisis: an interview with Eliot Heilpern

CXM had the pleasure to talk with Eliot Heilpern, the Partnership Director and Co-Founder of The Payments Business, about the global economic crisis. We have dived deep into the consequences of the recent financial crisis of 2007 and 2008, disruptions...

Building a culture of innovation: an insightful conversation with Neetan Chopra

One of the most common reasons for companies to create apps is to increase customer engagement, provide a better experience and ultimately, generate growth. However, it is rare for organizations to develop smartphone solutions to accommodate various employee’s needs. That’s...

Build flexible work culture to enable mental well being

The global pandemic has affected attitudes toward work-life balance and introduced flexible work culture. Research from EY uncovered that almost half of the interviewed employees would leave their current jobs if they were not given flexible working opportunities. Moreover, nine...