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RE:SOLVE Summit tackles the topic of digital-first CX

Have you heard about the biggest summit about digital-first CX? Do you want to know how world-class leaders delight customers and grow their businesses?In this article, we summarize all about RE:SOLVE, a summit organized by a leading Indian cloud-based SaaS...

What does CX mean?

In the last couple of years, the interest in CX (Customer Experience) has risen significantly. Yet, many CX professionals would say that the term still doesn’t circulate the world to the desired degree. They often emphasize the need to focus...

Poor customer experience: what’s the real cost?

Time invested in your CX strategy, employee development, and customer loyalty programme may all be for nothing after just one poor customer experience. Can you still afford not to make timely business interventions?Every leader knows that keeping customers happy and...

Why do customers lie and how to deal with the issue

It’s not rare for companies to lie to customers. At some point, we have all been in situations where free products were not quite free, or services came with hidden terms and conditions. Such an approach to customer communication decreases...

How technology helps us reimagine the travel booking experience

In the first ten months of 2020, the Covid-19 pandemic cost the tourism industry $935 billion in revenue worldwide. Despite having no control over the global crisis, travel operators are forced to think creatively about the field they can impact and...

Live chat security and privacy: How to ensure both for supreme CX

There’s no question that companies need to be able to quickly answer customer support requests. One study from HubSpot showed that 90% of customers rated an immediate response (where “immediate” is defined as less than ten minutes) as important or...

Customer experience excellence: five marketing practices you need to know

This article was written in collaboration between Amanda Riches, Senior Director of Professional Services at Medallia and Zoe Cooper, Senior Director of Marketing Operations, Europe, NTT Ltd. Every company around the world will agree that happy customers make...

CX transformation: How to recognize opportunities for change

In this article, our CX star Rebecca Brown explores how to recognize the need for CX transformation. In her unique way, Rebecca will question your beliefs and motivate you to take impactful actions. I’m a firm believer that a consistently...

Communication with customers: Five essential factors

Have you ever observed communication with customers as an outsider? If yes, you are aware of the enormous impact communication has on the overall business performance.Effective communication is doubtlessly at the centre of a memorable customer experience. If a company...

Customer ethnography: the power of small and big data combined

By supporting researchers to gather in-depth people stories, customer ethnography became a game-changer in the CX industry. This method allows brands to have a peek into candid customer experiences and design meaningful solutions.As a cultural anthropologist, I believe there’s no...